{"id":593,"date":"2022-10-25T17:16:17","date_gmt":"2022-10-25T17:16:17","guid":{"rendered":"https:\/\/www.dereumlabs.com\/global\/?p=593"},"modified":"2022-10-25T17:16:57","modified_gmt":"2022-10-25T17:16:57","slug":"pizza-hut-sent-pizza-to-the-international-space-station","status":"publish","type":"post","link":"http:\/\/www.dereumlabs.com\/global\/marketing\/pizza-hut-sent-pizza-to-the-international-space-station\/","title":{"rendered":"Pizza Hut sent pizza to the International Space Station"},"content":{"rendered":"\n<p>Back in 2001, Pizza Hut became the first restaurant chain to deliver to space,&nbsp;<a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/americas\/1345139.stm\" target=\"_blank\" rel=\"noreferrer noopener\">reports&nbsp;<em>BBC<\/em><\/a>. The pizza was sent the International Space Station (ISS) onboard a resupply rocket.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.dereumlabs.com\/global\/wp-content\/uploads\/2022\/10\/EJau4WsXkAM9Nsj-676x1024.jpg\" alt=\"Pizza Hut Proton Rocket\n\" class=\"wp-image-596\" width=\"263\" height=\"398\" srcset=\"http:\/\/www.dereumlabs.com\/global\/wp-content\/uploads\/2022\/10\/EJau4WsXkAM9Nsj-676x1024.jpg 676w, http:\/\/www.dereumlabs.com\/global\/wp-content\/uploads\/2022\/10\/EJau4WsXkAM9Nsj-198x300.jpg 198w, http:\/\/www.dereumlabs.com\/global\/wp-content\/uploads\/2022\/10\/EJau4WsXkAM9Nsj-768x1164.jpg 768w, http:\/\/www.dereumlabs.com\/global\/wp-content\/uploads\/2022\/10\/EJau4WsXkAM9Nsj.jpg 792w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/><\/figure><\/div>\n\n\n\n<p>Though the delivery was an obvious publicity stunt by Pizza Hut, one that cost them over one million dollars, it still required a ton of special planning to pull off. For example,&nbsp;<a href=\"https:\/\/abcnews.go.com\/Technology\/story?id=98548\" target=\"_blank\" rel=\"noreferrer noopener\">according to&nbsp;<em>ABC<\/em><\/a>, \u201cthe pizza was seasoned with extra spices, especially salt, since it\u2019s known that taste buds become a little dulled in space. And although pepperoni is the chain\u2019s most popular topping, the company settled for salami since pepperoni did not preserve well during the required 60-day test: it grew mold.\u201d<\/p>\n\n\n\n<p>After the pizza arrived to the ISS, Usachov was&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=bJHpfTECHfs\" target=\"_blank\" rel=\"noreferrer noopener\">videotaped<\/a>&nbsp;happily munching on a slice.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"315\" height=\"180\" src=\"https:\/\/www.dereumlabs.com\/global\/wp-content\/uploads\/2022\/10\/1345139_ap300yuri.jpg\" alt=\"Yuri Usachov Pizza Hut\" class=\"wp-image-595\" srcset=\"http:\/\/www.dereumlabs.com\/global\/wp-content\/uploads\/2022\/10\/1345139_ap300yuri.jpg 315w, http:\/\/www.dereumlabs.com\/global\/wp-content\/uploads\/2022\/10\/1345139_ap300yuri-300x171.jpg 300w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><figcaption>Yuri Usachov had to make do with salami as pepperoni did not have the necessary shelf life<\/figcaption><\/figure><\/div>\n\n\n\n<p>Despite the Russians getting paid to have pizza delivered to them, the U.S. crew was forbidden from eating any of it because NASA has a policy against advertisements on their spacecrafts,&nbsp;<a href=\"https:\/\/abcnews.go.com\/Technology\/story?id=98548\" target=\"_blank\" rel=\"noreferrer noopener\">according to&nbsp;<em>ABC<\/em><\/a>. There are no reports indicating that the Russians ate their pizza mockingly in front of the U.S. crew, which we can only imagine they did.<\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/www.businessinsider.com\/pizza-on-the-international-space-station-2015-2?r=MX&amp;IR=T\">businessinsider.com<\/a><\/p>\n\n\n\n<p>We recommend you: <a href=\"https:\/\/www.dereumlabs.com\/global\/marketing\/the-first-ad-shot-in-space-mirs-pepsi-ad\/\">The First Ad Shot in Space: MIR\u2019s Pepsi Ad <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2001, Pizza Hut became the first restaurant chain to deliver to space,&nbsp;reports&nbsp;BBC. The pizza was sent the International Space Station (ISS) onboard a resupply rocket. Though the delivery was an obvious publicity stunt by Pizza Hut, one that cost them over one million dollars, it still required a ton of special planning to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[169],"tags":[180,179,19],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/posts\/593"}],"collection":[{"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/comments?post=593"}],"version-history":[{"count":2,"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/posts\/593\/revisions"}],"predecessor-version":[{"id":598,"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/posts\/593\/revisions\/598"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/media\/594"}],"wp:attachment":[{"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/media?parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/categories?post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dereumlabs.com\/global\/wp-json\/wp\/v2\/tags?post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}